Articles tagged “brands”

Hotels

Standard International to Debut New Hospitality Brand, The StandardX

Standard International is trying to take lessons from its successes 25 years ago and apply them to its latest brand today.

Dawit Habtemariam | 4 days ago

Standard International to Debut New Hospitality Brand, The StandardX

Hotels

Sports Illustrated’s Game Plan for Resorts and Hotels

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Sean O'Neill | 2 months ago

Sports Illustrated’s Game Plan for Resorts and Hotels

News Blog

Hyatt to Debut Its Extended-Stay Brand in Markets It Hasn’t Tapped Yet

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile, Alabama, and Marysville, California — targeting spots where its other brands aren't present. "We’ve learned that when Hyatt guests stay with a competing brand, they…

Sean O'Neill | 3 months ago

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 3 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Short-Term Rentals

How Sonder Straddles the Hotel and Short-Term Rental Divide

What is a Sonder-managed property these days? It's a very eclectic mix of apartments, hotels and resorts. It's tough to create an identity that way, but the company is betting that such diversity works.

Dennis Schaal | 4 months ago

How Sonder Straddles the Hotel and Short-Term Rental Divide

News Blog

IHG to Launch Midmarket Hotel Brand Designed to Grow Quickly

IHG Hotels & Resorts revealed on Tuesday that it has been pitching hotel owners on a new brand addressing an opportunity in the middle of the market it said is underserved. "Our aim is that this new conversion brand will become the first choice for guests and owners in the midscale segment, accelerating our growth…

Sean O'Neill | 4 months ago

Hotels

Hilton Hotels Sees No Slowdown in Travel Surge

Slowdown? What slowdown? Hilton sees the boom rolling on. In other news, the company said it would add a hotel brand in the "luxury lifestyle" segment in the next year or so.

Sean O'Neill | 4 months ago

Hilton Hotels Sees No Slowdown in Travel Surge

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 4 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hotels

Marriott to Bet on Gaming With MGM Resorts Loyalty Program Tie-Up

Expect other hotel companies to wager on gaming soon. After all, if airlines have code-shares and interlining agreements, why can't hotels and gaming companies, too?

Sean O'Neill | 4 months ago

Marriott to Bet on Gaming With MGM Resorts Loyalty Program Tie-Up

News Blog

Sonesta Debuts Two Soft Brands

Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These two new brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their iconic hotel names, identities, designs, and established styles. Marketed by Sonesta’s Luxury and Lifestyle Lodging Development Team,…

Sean O'Neill | 6 months ago